Sustainable Economy

Siti Syifaurrahmah, Wahyu Khalik

The increasing adoption of green economy narratives in tourism development raises important questions about how such principles are interpreted and practiced at the local level, particularly within conservation-based tourism settings. This study explores the implementation of green economy principles in community-based sustainable tourism at the Otak Kokok Joben Ecotourism Site, East Lombok, Indonesia. Using a qualitative descriptive case study approach, data were collected through semi-structured interviews with fifteen key stakeholders, field observations, and document analysis. Rather than assessing economic or environmental performance quantitatively, the study focuses on understanding local practices, perceptions, and governance arrangements related to green economy implementation. The findings indicate that green economy principles are primarily manifested through livelihood diversification, community participation in conservation activities, and normative commitments to environmental protection. However, the implementation remains uneven and is constrained by limited infrastructure, informal monitoring mechanisms, and fragmented institutional coordination. This study does not aim to evaluate impact or propose a generalizable development model. Instead, it provides contextual insight into the opportunities and limitations of translating green economy concepts into practice within a single ecotourism case. The findings contribute to the literature on sustainable tourism by highlighting how governance structures and local capacity shape the practical enactment of green economy principles in protected-area tourism contexts.

Sustainable Economy

Firda Aulia, Rismayanti Amir

This study examines the influence of the economic, social, and environmental pillars of the Sustainable Development Goals (SDGs) on poverty levels in Jeneponto Regency, Indonesia, where poverty remains a persistent development challenge despite ongoing policy interventions and gradual progress across several development indicators. This condition reflects structural constraints, unequal distribution of development benefits, and limited effectiveness of SDG-based programs in translating growth into welfare improvement. Therefore, the study aims to analyze whether growth in Gross Regional Domestic Product (GRDP), Human Development Index (HDI), and Environmental Quality Index (EQI) significantly contributes to poverty reduction. Using secondary data from 2013 to 2021 and multiple linear regression analysis through SPSS 20, the results reveal that GRDP, HDI, and EQI each have no significant effect on poverty levels (p > 0.05). Simultaneously, the three variables explain only 54.50% of the variation in poverty, while the remaining 45.50% is influenced by other factors such as governance quality, infrastructure availability, and institutional capacity. Despite slight improvements in economic output, human development, and environmental quality, these advances have not yet translated into meaningful poverty alleviation. The findings underscore the necessity of inclusive, community-based, and equitable development strategies to ensure that progress across the SDG pillars contributes effectively to reducing poverty and promoting sustainable welfare in Jeneponto Regency.

Sustainable Economy

Farah Amalia, Nur Kholis

Indonesia’s environmental challenges, such as vulnerability to climate-related disasters and increasing GHG emissions, demand urgent policy and financial solutions. This study examines the strategic role of Green Sukuk ST007 in supporting Indonesia’s green economy and its alignment with the United Nations' Sustainable Development Goals (SDGs). Using qualitative-descriptive analysis based on government and institutional data, the study explores the allocation of ST007 across 13 projects in four eligible sectors. Results show that ST007 raised IDR 5.42 trillion from 16,992 investors, achieving a GHG emission reduction of approximately 1.12 million tons, equivalent to planting 39,843 trees and supplying oxygen for over 34 million people. The majority of funds (61%) were directed to climate resilience projects. This confirms ST007’s strategic contribution to Indonesia’s sustainable financing agenda. In addition to its environmental impact, the findings highlight the policy relevance of expanding Green Sukuk as a key instrument for climate financing, particularly in strengthening national low-carbon strategies and enhancing stakeholder participation. However, further research is required to verify project-level impacts and long-term socio-economic outcomes.

Sustainable Economy

Isna Ariani, Muh. Salahudin

Waste accumulation remains a critical environmental issue in rural Indonesia, where inadequate infrastructure and low environmental awareness hinder effective management. Within the framework of the green economy which emphasizes resource efficiency, environmental protection, and social inclusion this study examines the role of the Prai Meke Village Waste Bank in transforming community behavior and promoting sustainable livelihoods. Using a qualitative descriptive approach, data were collected through interviews, observations, and documentation involving village officials, waste bank administrators, and residents. The results reveal a 60% reduction in inorganic waste and an increase in household income of approximately IDR 100, 000–150, 000 per month, with most participants preferring to redeem their waste savings in the form of staple goods rather than cash. Environmentally, the program reduced open dumping and burning, while socially, it strengthened cooperation and collective awareness of environmental responsibility. These findings demonstrate that the waste bank model serves not only as an environmental management tool but also as a practical application of green economy principles that link ecological sustainability, social empowerment, and rural economic resilience.

Sustainable Economy

Andi Kardinal, Ahmad Efendi, Rusdi Raprayogha

Local brands in Indonesia face increasing competitive pressure within the digital marketplace, driving a shift from traditional promotional media toward more targeted online strategies. This study examines the influence of social media promotion and influencer marketing on consumer purchase intention toward Compass, a local footwear brand, with price perception tested as a moderating variable. A quantitative explanatory approach was used, analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS based on data from 150 respondents aged 18–35 in Makassar who actively use social media and are familiar with Compass products. The results show that both social media promotion and influencer marketing significantly increase purchase intention, while price perception moderates these relationships in different directions. High price perception weakens the effect of social media promotion, whereas influencer endorsements retain persuasive strength even under higher price evaluations. These findings highlight the importance of integrating price-sensitive strategies into digital promotional activities and demonstrate that influencer-based communication offers greater behavioral impact than general promotional exposure. Practical implications suggest that local brands should adopt data-driven digital marketing strategies aligned with consumer value assessments to enhance market competitiveness.

Sustainable Economy